Jocelyn - Week 5: From Trends to "Purchase Now"
Valley Fair Mall ( Image Credits ) With Cyber Monday and Black Friday approaching in a month, I would like to take the time to discuss the growing problem of overconsumption in America. Overconsumption mostly stems from America’s capitalist society. After World War II , as the country emerged from the Great Depression, they needed people to start purchasing many goods to keep the economy in a good place. This is when mass consumerism began to be promoted more heavily. Businesses started to realize that in order to keep selling their products, they needed trends to cause some things to grow in popularity and other products start to go out of style. This constant cycle of trends fuels the overconsumption in America, but is also what fuels the economy. Without trends shifting from Hydro Flasks to Stanleys to Owalas, people would not spend as much money and therefore, not as much money would be exchanged. It seems that every month (or even week sometimes!), there is a new trend that promot...